SEO optimisation

Improve your site so it ranks higher on Google

SEO writing is the process of writing content in a way that’s intended to make it rank higher in search engines like Google for relevant keywords. 

This involves:

• Optimizing your content for target keywords
• Making sure your content is helpful to readers
• Helping search engines understand what your content is about

This guide teaches you why SEO writing matters and how to hone your SEO writing skills in 16 easy pointers. Read on.

Why Is SEO Writing Important?

SEO writing is important because it helps you reach more people who are interested in your content.

When you write with SEO in mind, your content has a higher chance of being discovered in Google.

What is great SEO content writing like in practice? Let’s look at a few examples.

Here are some tips to consider.

Your primary keyword should:

• Be relevant to your content. It should reflect the main topic of your content and be relevant to your industry.
• Have a decent search volume. Enough people should be searching for that keyword. What constitutes a decent search volume depends on the niche of your website. Look at the “Volume” column to see how many people search for each keyword.
• Be within your ranking capabilities. It shouldn’t be too difficult for you to rank for. Look to the Personal Keyword Difficulty (PKD %) column to see the ranking difficulty for your specific website. The lower the percentage, the easier it’ll be for your website to rank for that term.

For example, you might choose “dog behavior training” as your primary keyword if you’re writing content about this topic.

This keyword has a search volume of 2,900 searches per month and a Personal Keyword Difficulty score of 46%—meaning there’s a very realistic chance of ranking. It’s also clear that users searching this term want to learn something.